ABSTRACT
‘A JV with Eddie’s organization will leverage our skills and their reach,’ says Will, spouting his usual marketing jargon. ‘Any questions?’ he enquires, looking around.
‘Don’t we risk teaching a potential competitor about our market?’ you ask slowly. ‘And if they mess up, it’ll our reputation on the line.’
‘I’ve known Eddie Gardner for years,’ says Will. ‘He’s solid. Trust me.’
The meeting ends, with everyone agreeing that Will’s JV is the start of great things for the organization. You’re not so sure.
