ABSTRACT
The Islamic market presents great opportunities and challenges, including market per capita income spread and geographic and cultural spread. It can be a specialized company producing Shariah-compliant products; a company located in an Islamic country; a company owned by Muslims, regardless of its location; or a company producing goods mainly for Islamic markets, regardless of its ownership. No noticeable effort has yet been made to direct these activities at the emerging Islamic markets, that is, non-Muslims buying Islamic products. Marketing to or from Islamic Markets Marketing activities in this category are carried out by multinational companies targeting Muslim consumers in the various Islamic markets, or by Islamic companies targeting international markets outside the Islamic market. An Islamic company could be one that specializes in producing Shariah-compliant products, is located in an Islamic country, is owned by Muslims regardless of its location or is producing mainly for Islamic markets regardless of its ownership.
