ABSTRACT
This chapter introduces the principles guiding how a company could begin talking to Muslims and bonding with them, although it should be acknowledged that no quick fixes exist that is, no pain, no gain. Islam's approach to promotions for societal and other causes stresses the importance of gradualism and persistence. It demonstrates the concepts of gradualism, persistence, dissemination of information, comparison and faith as ways of gaining customer acceptance and loyalty. The extended accountability dimension profoundly affects the execution of the three dimensions of promotion that is, promises, attractions and benefits since it forces marketers to see them from an entirely new perspective, as will be demonstrated in the following sections. Islamic promotions mean promoting only what pleases God through equally pleasing methods that is, what is being advertised must be entirely Halal, promoted via Halal channels, by Halal companies using Halal promotional materials.
