ABSTRACT
To end the historical assessment of cycle activism in Britain, this chapter again focuses on an exploration of the relationship between ecopolitics and cycling. It highlights the emergence of contrasting visions of cycling among a diversity of advocacy groups against a background of intransigent and hostile government transport policy. As a specific case study, it looks at how networks of cycle activism took advantage of broader political discourses of economic entrepreneurship, even when the political commitments of those involved were clearly at odds with government ideology. Consideration is also given to the increasing diversity of initiatives, including anti-roads activism, that can be considered to play important roles in a broader understanding of what constitutes cycle advocacy.
