ABSTRACT
Chapter 10 considers the challenge of time in the valuation process. From multi-tasking, to rushed decisions, to a lack of clarity given a swath of daily tasks, this chapter considers how valuation error can transpire when the market participants do not have the appropriate time to make reasoned decisions timely. An example of the universe of competing priorities for a lender is introduced, and the chapter discussion considers why subjectivity persists despite concerted efforts of its removal, and why subjectivity will remain into the future. The market vignette for chapter 10 highlights an appraisal for a new property and the various ways the provocation of time can lead to divergent pathways.
