ABSTRACT

The first extract is from media scholar Martin Montgomery, who describes the genre of the media interview by examining different roles performed by the participants and the conventional styles of interaction in which they are engaged. In the second extract, linguist and media scholar Paola Catenaccio explores the notion of hybridity in media genres by examining examples of press releases, which combine elements of news stories and advertisements. In the second extract, linguist and media scholar Paola Catenaccio explores the notion of hybridity in media genres by examining examples of press releases, which combine elements of news stories and advertisements. The speaker who asks questions does so from an institutionally defined position, one in which they hold some responsibility for setting the agenda, the terms, or the topic of the discourse.