ABSTRACT
This chapter focuses on discursive and textual practices such as entextualization and intertextuality as well as professional norms and rules that guide media production. It presents three excerpts, each of which adds further perspectives on these issues. The first excerpt by linguist and media scholar Colleen Cotter highlights the relevance of prescriptive language norms and lay ideas about language use for journalistic practices of writing and editing. In the second except, sociolinguist Alan Bell explores in detail features of news that make them newsworthy. The third excerpt by linguist and digital media scholar Eva Gredel moves away from professional news writing and turns to lay editing practices that underpin content produced on digital platforms such as Wikipedia.
