ABSTRACT

Traditionally, art sales are made through exhibition venues or agents. The era of the internet and social media has also created online marketplaces. An art agent can operate in various ways: some represent the artist, sharing their work with individuals interested in purchasing art. The agent keeps a portfolio of artists and actively promotes their work. Exhibition venues are called by a variety of names: gallery, museum, art center, etc. These names do not, in fact, say much about the nature of these venues, but there are a few more definitive ways to categorize them. Many arts organizations are nonprofits and their mission statements determine, among other things, what art will be shown in their venue. The relationship between an artist and a gallery may initially begin with artistic admiration and collaboration, but will one day become pure business when money is involved.