ABSTRACT
The first chapter introduces the core concepts inherent in strategic management and strategic planning. Its purpose is to serve as a guide for managers and administrators of large and small industrial, commercial, civil society and public organizations and agencies. This book is the product of a combined more than 60 years of researching, teaching and leading organizational seminars on the theory and practice of management applications in industrial, commercial, nonprofit and public sector organizations. It is rooted in this history and our interpretations of recent thinking on strategic management theory and application.
