ABSTRACT
This chapter will help readers understand how their idea will interact with the world, and how the world will interact with their idea. Sketching out their customer experience flowchart and/or social business model canvas requires them to ask detailed questions about how their idea will work. It’s too early for them to have answers to all the questions authors will pose in this chapter; the goal is to get started in articulating the steps and details they’ll need to figure out. Even if – especially if – they don’t have all the answers, now is the time for them to start sharing their idea with the world. They cannot figure out all the details before soliciting feedback and getting people on board. And they will not be able to figure out all the details realistically without talking to as many people as possible.
