ABSTRACT
Measuring and managing success in social entrepreneurship can be rewarding, fun, and challenging. There’s lots of room to get creative in imagining what changes readers will see and how they will measure them. Most of the time, in a typical commercial venture, profit is the main indicator of success. This is used to evaluate the growth of the startup, its customer base, its sales, and its penetration into the market. In a social endeavor, their goal is social change, and they need to find metrics to capture and track that. Determining whether social outcomes have improved and if power has been built requires careful thought, research, and creativity. There are many different ways that outcomes are defined, measured, and communicated. The best way to ensure that success metrics are meaningful for their endeavor is to link them to their theory of change.
