ABSTRACT
Chapter 8 concludes the monograph. It begins by summarising the main findings from each of the analysis chapters before tying the various threads together to make some broad conclusions about the British press’s reportage on schizophrenia. A key finding is that, while explicitly intolerant language seems to be in decline between 2000 and 2015, there are a range of more subtle linguistic strategies at work which serve to demonise people with the disorder. This corroborates the suspicions of previous scholars who placed more emphasis on style over selective over-representation (e.g. Kalucy et al., 2011). This move towards sensationalistic reporting is situated in the context of late capitalism, where news corporations vie for reader interest and where citizens are viewed as spectators. In light of these findings, five guidelines are suggested, which would help journalists make their reporting more accurate and tolerant. The monograph closes with some reflections on the utility of the corpus method.
