ABSTRACT
This chapter investigates the social context for the growth of arts sponsorship as well as the emergence of corporate design and corporate identity professionals. This chapter presents a discussion of some of the key texts produced that became the basis of the study of cultural economics. The chapter also includes a detailed discussion of the Business Committee for the Arts and its role as backbone organization advocating for business support of the arts. Key to this chapter is a broad discussion of the emergence of corporate art collections, corporate campuses, and more enlightened business support of art and culture.
