ABSTRACT
In a niche industry, such as editorial and advertising portrait photography, word spreads incredibly fast so photographers such as Chris, who are great to deal with, naturally sell themselves all the time. He is proof that the best way of getting noticed is by maintaining a consistently brilliant reputation. Some specific ways may work better for different industries, but generally the same rules apply to all areas of the photography industry. Having links to the readers website on others’ websites is a really good way of increasing search engine rankings, so this is one way of doing just that. Exhibition stands at industry trade events can grab people’s attention, although they are perhaps more effective in certain areas of the industry than others – namely fine art and wedding photography. Probably the most effective and powerful way of getting noticed is by building and maintaining an excellent reputation.
