ABSTRACT
A good agent will not only promote the people to potential clients, but will negotiate on their behalf. A good agent will also have far wider experience of the industry with a much bigger contact book and wider knowledge than the people; they will also know of any changes in direction at the ad agencies or changes in staff on magazines. Of course, an agent will need to justify the commission fees the people will be paying and they need to be certain that they are getting the full range of services the people expect from their agent, and that they are not paying for services the people do not require. The best management agencies will also showcase their work on the web and their sites are often the first port of call for any ad director looking for photographers or a specific 'look' for an advertising campaign.
