ABSTRACT

Artist Barbara Kruger has a targeted audience for her work. Her photos focus on “cultural constructions of power, identity, consumerism, and sexuality,” and some of her work is aimed directly at people in authority. The readers may decide that their photos are intended for the small audience of high-art culture. Andy Warhol or the Starn Twins made their fine art photography for that audience. An image, no matter what the subject, can elicit a response from a viewer. The photographer, the images they make, the scene, and the viewer become connected through a conversation that begins when an image is captured. To continue the conversation, the readers need to know who their audience is, who is most likely to respond. The gallery experience can have more impact for a viewer, because there is something special about standing in front of an actual print.