ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book discusses the meanings of moral and ethical in the context of defining terms such as management, organization, and business. It also discusses the dichotomy between moral management and what can be called commercial ethics, focused on applicability. The book then presents an individual perspective on what can be considered moral management, given the moral qualities of a person. It also presents a further mapping of a field for a discussion about morality in management and organization studies. The book presents the market perspective of moral management, specifically introducing the notion of a moral market, as discussed in the academic environment. It then discusses the challenges in developing a moral theory of business and offers a conceptual framework for what could become a starting point for a narrative theory of moral business.
