ABSTRACT
Through effective online political communication, the government can regulate the distance from the public and increase mutual political trust. This chapter explains the effective use of online political communication from the following aspects: firstly, how online communication functions as a safety valve and a mechanism to balance interests; secondly, how to cope with group polarization and online populism; and thirdly, how to build a communication platform for different interest groups. Meanwhile, it also explores online political communication as a mechanism of regulating the distance between the government and the public through the perspective of constructed political trust in the process of online political communication, direct dialogues on the Internet, and the significance of key opinion leaders in achieving effective communication. The development of political communication on new media needs to be rationally examined, identified, and guided.
