ABSTRACT
Given the immense influence of persuasion, one cannot ignore its ethical implications. This chapter provides an overview of the major ethical theories that frame persuasive situations-utilitarianism, universalism, dialogic ethics, and situationalism. These perspectives help explore the moral boundaries of persuasion and how they inform public argument. The chapter also examines ethically questionable strategies and styles of persuasion including demagoguery, melodrama, duplicity, and propaganda. Despite their shaky ethical foundations, such strategies remain prominent throughout society. Finally, the chapter addresses ethical awareness and the importance of mindfulness in responding to these persuasive forces as a way to resist their appeal.
