ABSTRACT
News media leadership of the late 20th century largely failed to realize that technology, economics, and culture were deeply disrupting the foundation of journalism in western civilization. From the 1970s to the 1990s, when online, computerized communications were on the ascent, most news media did little more than dabble in producing and delivering news in online form. A few industry pioneers recognized the tsunami that would soon overwhelm much of the news media. Chapter 1 outlines a three-stage model of adaptation and innovation with which news media engaged throughout this period. These stages are (with approximate dates): repurposing analog content online (1970s to early 1990s); creating original online content (late 1990s to early 2000s); and optimizing original content for the online, mobile platform (2010s).
