ABSTRACT
Stage 2 involved news media starting to create original content for online delivery. During this stage, news media moved past simply repackaging their analog content. By the late 1990s and early 2000s, most news media were online. They typically published their content on websites, which were generally offered free to the public, and the common refrain was, information wants to be free. This stage was problematic for many news media as, during this period, they often tried to continue to publish their printed product while also producing online content, thus increasing overall costs, while seeing their revenues decline as advertisers began migrating to digital platforms.
