ABSTRACT
Virtual reality technology has been developed partly from video games, partly from cinema and partly from flight simulators. It is based on the concepts of illusion and immersion. It creates the illusion of being immersed in an artificial world. Ads that are mini-dramas are those that depict a story or vignette. Mini-drama ads usually invite viewers to mentally migrate from their own reality and step into the fantasy world of the ad. Perhaps the most famous example of mini-drama ads on TV was a series of ads that ran back in 1993 and then again in 2003 for Nestle. Children's games are full of role-playing. Television and PC video allow people to role-play and imagine themselves in a character in the same way. Empathy means that people understand at a deep level what the character is experiencing and feeling. It means that they have the impression they are experiencing some of the same feelings as the character.
