ABSTRACT
For all interviewers one of the golden rules of interviewing is to always be prepared, especially for the unexpected. In other words, it is helpful for an interviewer to consider the possible responses to any given question and to devise follow-up questions, given a particular response. In many ways the principles of basic, quality journalism apply in broadcast interviewing asking the right questions, listening and thinking about what it is the public wants to know. The tyranny of time nags at broadcast journalists. Kerry O’Brien agrees, and says if they are doing live interviews for television, or live interviews for radio, they got the tyranny of time the tyranny of the clock ticking’. Radio and television journalists had to try to make stories as timeless as possible. Time, intimacy and intensity are all accentuated in broadcast interviews. As part of the preparation for an interview Skype is particularly ‘good for setting up interviews and informal discussions’.
