ABSTRACT
This chapter provides tips for extracting the best possible quotes from interview: to try to relax the news source, establish trust between yourself and the source by using good interpersonal skills and displaying empathy, spend extra time in person with the news source or on the phone it might yield dividends and actively listen for clues in answers that will lead to a question that flushes out a choice quote. The Press Council said readers were entitled to believe that direct quotes were what they purported to be, and it censured the paper. The Press Council said the newspaper had attributed a quote to the woman but it now acknowledged that it was not hers. Judgements reporters must make in using interview material involve whether the information given to the readers was ‘on the record’ or ‘off the record’, and how to check the accuracy of what was said.
