ABSTRACT
This chapter considers fundamental changes to the idea of privacy, including how organisations now develop their own social media policies and guidelines for internal stakeholder use. It deals with some of the laws and legal frameworks that are most likely to affect the media worker. The chapter examines the ethical and strategic approaches to working with online influencers, including the rise of international influencer guidelines and policies. The simplicity of disseminating information quickly and widely brings huge benefits not only for the communication and media professional, but also for the individual. The idea of privacy has experienced a fundamental shift in the online world. Privacy laws are highly contentious in many parts of the world. In Australia, for example, there is no general right to privacy. Employer organisations are increasingly having to deal with how their employees manage the private–professional divide of social networking by introducing guidelines and policies to govern behaviour as it relates to work.
