ABSTRACT

Media is understood as both content and platform— what is communicated and how it is communicated. Mediatisation focuses on the influence that media exert on society and culture, and the way sectors like politics adapt to use media. In this way, mediatisation is defined as ‘processes whereby the logic and institution-alised norms of the media affect the behaviour of actors and institutions belonging to other societal subsystems’. At the centre of how mediatisation is understood is the role played by media ‘logics’, which are about the ways in which media are organised, processed and transmitted—including presentation, focus and emphasis. Mediatisation is such a broad theory that it has been described as covering some of the same ground as other theories, such as agenda-setting, framing, priming, cultivation and the public sphere. In studies of mediatisation, some have suggested that the digital, ‘artificial’ experience can be preferred to the direct, interpersonal, ‘natural’ one.