ABSTRACT
The basic concept of health promotion is depicted and explained in the Ottawa Charter for Health Promotion, which was formulated in 1986 at the first of a series of international WHO meetings. This chapter reviews the evolution of health promotion and shows how health promotion has been applied in contemporary settings and systems. It provides case studies of health promotion that are used to illustrate approaches to planning, implementing and evaluating health-promotion programs. They are also used to highlight current issues in health promotion, such as how to ensure effectiveness of health-promotion programs. Health-promotion practitioners working in the social change tradition are interested in changing organisations and ways in which organisations relate to each other so that they can make explicit contributions to protecting and promoting the health of workers, managers and their associated families and communities.
