ABSTRACT

News is fundamentally about people, and it is people who are a journalist's main source of information from which to mould news. The process by which journalists get most of their information from sources is interviewing. Skype has also become a regular method of interviewing, as it is both cost-effective and highly portable. The three main keys to success in interviewing are to prepare, listen, and check. Today, doorstop interviews are probably the most common method of interviewing politicians, CEOs and other busy people. The style of interviewing each journalist uses reflects not just their training but also their cultural background and personality. Observation is also very important in both 'hard' and 'soft' news interviews. Interviewing requires more than just accurately taking down a person's responses to the questions. It means noticing their surroundings and general demeanour, because that might be an important part of the story.