ABSTRACT
The Philippines tourism industry has concurrently experienced more of the typologies of tourism crisis than any other destination covered in this book. The formulation of a Master Plan was an important development in attempting to manage the development of the tourism industry in the Philippines, but it was not without its critics. However, the rapidity and numerical strength of the inbound tourism recovery during 1992, representing the largest year of growth for inbound tourism ever recorded in the Philippines, demonstrated that, although the eruption upset tourism in the short term. The Philippines Department of Tourism has sought to focus on the positives rather than tackle the negatives. A destructive typhoon in a location where typhoons are rare becomes a crisis, because the victims are unaware of how to respond. The tourism authorities in the Philippines provide foreign embassies in Manila with briefing information to provide a geographical perspective on travel advisories issued by foreign governments to their citizens.
