ABSTRACT
Most crises—especially one-off events such as the 1999 Turkish earthquake, an isolated terrorist or a criminal attack on tourists such as the 1996 Port Arthur massacre in Tasmania or the Luxor massacre in Egypt in 1997. The media representatives of key source markets will primarily be concerned about the impact of a destination crisis on people from their home audience. The US case was an exception to the general rule of destination crisis management coordinated by centralised government controlled destination authorities. A key measure of the successful destination crisis management is the degree to which the various elements of the destination's tourism industry cooperate to manage the crisis and the subsequent recovery process. For all the negative aspects of a destination crisis, effective analysis of a crisis presents an opportunity for a destination authority to adjust and alter market strategies.
