ABSTRACT
The regeneration of East London was a central component of the legacy of the 2012 Olympic Games. Planning of facilities for mega-events like the Olympic Games, or facilities for a professional basketball club or the local sport club, should all involve a long-term perspective of the prospective usage of the facility. The sport facility is the most tangible and visible physical evidence sport marketers can have for their products. Because of the intangibility of the sport product, promotion is another way to add to the physical evidence. Gronroos distinguishes between the marketing department and the marketing function of an organisation. Staffs are responsible for the delivery of the product, and as a consequence are the main distinguishing quality factor in the consumption process. It was noted earlier that most sport service providers deliver the sport product to the customer directly. This chapter describes and explaines the unique characteristics of the sport-distribution system.
