ABSTRACT
The growing need for a seamless, accurate, timely, and personalized omni-channel response is coming at us at an ever-increasing rate. Specifically, the enablers mentioned included: The high costs associated with returns continues to challenge the e-commerce industry. Customers expect generous return policies, especially when buying in an omni-channel environment when they usually do not physically see and touch the product before buying it. Dynamically changing supply chain and fulfillment strategies have increased the importance for an enterprise-wide system for inventory that breaks down barriers and integrates channels with each other to create the better visibility needed for an omni-channel experience. A truly integrated order management system is critical in omni-channel retail, since the customer interacts with and moves between physical and digital channels.
