ABSTRACT
More recently, the Internet and mobile technology have changed marketing even more radically, with access to exponentially more people with more information to digest, and new tools and techniques to predict buying patterns and customer needs. Social media marketing involves creating and sharing content on social media applications such as Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, or other social media sites to reach planned marketing and branding goals. Social media marketing includes activities such as creating text and image updates, videos, and other content to increase audience engagement, in addition to paid social media advertising. When creating social media marketing campaigns, the people should think about their company's strategic goals before defining their marketing goals. Some mobile marketing strategies include: App-based marketing, In-game mobile marketing, QR codes and Location-based marketing, Mobile search ads, Mobile image ads, Short message service, be clear and concise and Optimize for local.
