ABSTRACT

In general, so far, computers have not been specifically harnessed to produce creative ideas and insights for managers by themselves. Rather it has been through the interaction of people and computers that ideas have been produced. There is now a range of computer software which can be used to assist creative problem solving. This stretches from purpose-built software to more general-purpose software which can be used to stimulate creative thinking. Some of the programmes developed in the 1980s attempted to introduce mechanisms that would help people to destructure and restructure their thinking. Brainstormer, for example, was such a programme and, using the morphological approach, divided a problem along major dimensions or themes. Worldwide communications, including the internet, are good ways to bring the people together for sharing ideas. Electronic brainstorming is argued to be a better technique than verbal brainstorming.