ABSTRACT
Creativity is something of a mystery, drawing forth images of wonderful insights, imaginative efforts, illumination, and intuitions that come from nowhere. It seems the work of magic. The idea of genius may add force to this notion since creative artists, musicians, etcetera seemed to be endowed with superhuman potential. Creativity is a normal human activity. It uses cognitive processes like recognition, reasoning, and understanding. Many inventors work at a problem for years. Research has concluded that ten years of intense preparation is needed for significant creative contributions. Ideas are a form of information and as such are formulated in the brain. The brain has two cerebral hemispheres – a left and a right. The primary mental processes of these hemispheres include vision, hearing, body senses, reasoning, language, and non-verbal visualisation. Divergent thinking involves a broad search for decision options with respect to a problem for which there is no unique answer.
