ABSTRACT
This chapter examines the creative director, whose job roles are visually represented in a graphic and presents the case example on the late Karl Lagerfeld, who simultaneously was the creative director at Chanel, Fendi and his own brand. The problematic interchangeability of creative directors is also discussed. Within the role of a creative director and their team is the development of fashion collections from concept to catwalk. A corresponding graphic illustrates the “basic understanding of the design process when a fashion collection is created in a traditional way". The chapter explores the beginning and current landscape of fashion shows around the world with a focus on production and sustainability concerns. In this context, the Sustainability Note 2 provides insights into the wastefulness of highly produced shows. This chapter offers an interview with a young and successful fashion journalist Odunayo Ojo on this topic. Finally, the collaboration of cars and fashion is explored and the “artification” of items that would normally not be considered art.
