ABSTRACT
This chapter looks at how attraction and relationship formation has been explained historically, with a particular focus on Cupid’s arrow as the source of attraction. It then looks at how Cupid’s arrow has been updated for modern times in the form of the self-help industry and the seduction community (or pick-up artistry). I critique both the self-help industry and the seduction community as being based on pseudoscience. Instead, I suggest there are good reasons why we should consider and understand the real science of attraction and relationship formation and present the core message of this book - that there are no laws of attraction.
