ABSTRACT
Each number in the list refers to a chapter. Try to start on each section once the chapter is read. You will need to continually go back and revise as your ideas develop. By the end of reading the book you will be able to develop a complete event plan.
Event purpose: Why are you having an event?
Describe the purpose of your event.
List the aspects of the community that will need to be improved.
Event type: What type of event will you have?
Describe the core event and its benefits.
List the other community features and services to be included.
Goals and objectives: What are your objectives and tasks from the SWOT?
List the strengths and weaknesses of your proposed event.
List the external opportunities and threats you face.
Describe at least three objectives and the tasks that will be needed for each.
Targeted visitor segment Who is your targeted visitor segment?
State whether you will have a concentrated or multi-segmented strategy.
Describe the demographic, geographic and psychographic traits of your visitors.
Research plan: What research to you need to conduct?
Write your research question.
Describe the type of research and what will be asked.
Pricing/budget: What is your budget for the event and how much will you charge?
Describe your pricing strategy.
List your sources of revenue and expenses.
Venue/activities: Where will your event be held and what will there be to do?
Describe the venue for your event.
List the activities that will be available.
List the food and beverage options.
Issues/agenda: What is the agenda for the day(s)?
Describe how you will handle issues of concern to your visitors.
Develop a planning calendar starting six months before the event.
List an agenda for the day with responsibilities and staffing.
Marketing message: What is your marketing message?
List the features, benefits and values of your event.
Describe the brand image and words that will be used in promotion.
Traditional media How will you use traditional media?
Describe ideas for using advertising, sales incentives and personal selling.
Describe how public relations can be used to build awareness.
Social media: What social media will you use?
List the social media sites that will be used.
Create a content marketing calendar.
Event assessment: How will you assess the success of the event?
List the administrative and physical tasks needed at the end of the event.
Describe how the event success will be analyzed.
