ABSTRACT
An event will need adequate resources including financial and staffing. Both the physical environment and the people in a community must be analyzed to determine event potential. The process of strategic planning will then look internally at the organization to determine what strengths can be used, such as strong marketing skills, a vibrant community or the availability of funds. The marketing plan for an event would include a message on how visitors will benefit from attendance. The event potential analysis would include all local tourist attractions. These are businesses that have been established for the express purpose of providing entertainment to visitors. The planned event might be focused on cultural attributes such as the visual arts. The event can provide a menu of cultural and entertainment opportunities from which the visitor can choose. The transportation needs of visitors should include the airport, bus and train stations. Visitors to events who are staying overnight will need the supporting service of lodging.
