ABSTRACT
In the area of strategic management, the research to date on ambidexterity is still fragmented, although it is conducted on a large scale and in various problem areas. Therefore, this chapter aims to integrate it and discuss the concept of ambidexterity as a corporate strategy. First, I present the essence of a modern corporate strategy, indicating the ambiguity of how it is understood and defined, focusing on its characteristics and the paradoxes that contemporary strategists must deal with. Second, I explain the concept of ambidexterity, with the levels and ways for organizations to achieve a balance between exploration and exploitation. Against this background, I present an overview of the research on ambidexterity in strategic management, in order to determine the strategic choices specific to this concept in light of strategic management theory. The considerations contained in this chapter help me to define strategies of exploitation, exploration, and ambidexterity in the context of basic strategic choices.
