ABSTRACT
This book aims to explain sports economics in a simplified form, devoid of the convoluted language, insider terminology, graphs, and formulae employed by economists as the tools of their trade. Concepts and theories will be elucidated using illustrative examples. Indeed, the book will focus on applied sports economics, on what happens in the sporting world when economics is involved. A cautionary note is made on the limits of conventional economic theory relating to economic welfare and rational decision-making.
