ABSTRACT
Producers are some of the most sought-after newsroom employees. This chapter explains how a producer can and must lead a newsroom, build a rundown that becomes a meaningful textured newscast, inspire reporters and editors to create crucial segments of the broadcast and work with anchors to create a compelling, conversational and engaging newscast. The mentors here share their creative mindset and a few tips and tricks when breaking news changes a whole day’s planning and work. The reader learns the difference between newscasts based on the time they air and how to create flow between stories. But it’s far more than stacking stories one right after another. This chapter gives examples of how a producer can and should include perspective, community connection and forwarding information. The reader also gets a lesson in tease writing with examples of effective and wasteful tease, and learns the importance of keeping viewers through commercial breaks in markets that use overnight ratings services.
