ABSTRACT
This chapter guides the reader through specific preparation and presentation for being live on-air and online, teaching the reader to be interactive, extemporaneous and ad-lib confidently and succinctly. This chapter also helps the reader take care of the voice, learn to use proper tone, tempo and breath while understanding the psychology of on-camera performance. Looks play a part, too, in on-air performance, so the mentors in this chapter will also give specifics on makeup, hair, clothing, body language and engaging with the public. The power of being an influencer is addressed with examples on how an anchor can be a voice in times of social injustice. Both sports and weather anchor mentors in this chapter share their advice on how to gather and perform under tight time constraints. Our weather mentor describes how her quick thinking during a tornado saved lives but made some viewers angry because their favorite TV comedy was interrupted for breaking news.
