ABSTRACT
Charity service users and supporters have their tech expectations set by wealthy brands and there is a bleed-across into their expectations about the way charities present themselves and engage online. Working on collective impact requires a different culture and approach from charities. It might be achieved in a range of different ways, including geographically specific, multi-stakeholder collaborations like Strive, but it could also be through, for example, a franchise model; or shared expertise, such as Alcoholics Anonymous’s resource-centre approach. Charities should have the freedom to look around at what others in their own sector and beyond are doing, and have the flexibility to develop and design their services differently. This is partly a cultural change within the sector, but it does also require a change in attitudes from external stakeholders to free up charities to pursue a new course.
