ABSTRACT
This chapter outlines the strategies of a number of creative practitioners at different levels within colleges and universities, who use creative methods to counter negative attitudes or enhance learning through their communicative abilities. Craft argued back in 1997 that the teaching profession, whilst demanding creativity, did not in fact foster this quality in its practitioners. If creativity involves a spark, discovery, problem solving, excitement, innovation, curiosity, openness to difference, trial and error and novelty, then these forces might be unleashed to inhabit structures such as exam board specifications, set tasks, the rules of the institution, limited resources, fixed outcomes for learners and the pull of apathy. Photography tutors sometimes argue for their students to be independent and leave the college atmosphere to take shots of different ‘live’ environments.
