ABSTRACT

The chapter calls for more research to examine textbook discourse circulation in the mass media and in digital media. It presents a research study on the polemic around the release of a teacher guidebook for gender and sexuality education in Uruguay. By analyzing how an image of a nude heterosexual couple engaging in sexual intercourse becomes recontextualized from the guidebook into news discourse, the chapter discusses the ideological work entailed in the processes of textbook discourse mediatization, thematization, and (visual) recontextualization. Findings point to how, through heavy decontextualization and loose recontextualization, digital news discourse uses the image as a visual attitudinal trigger, offering two potential ideological readings of the image and, more broadly, two positionings toward gender and sexuality education.