Introduction

To achieve sustainable levels of tourism requires management, marketing, promotional development, product and capacity development to be wholly integrated with an ethical and responsible approach. Whilst traditionally, tourism has sought to maximise people flows, ethical and responsible tourism seeks to regulate flows to ensure that footfall damage unique heritage and cultures whilst preserving historical and physical environments. The responsibility in tourism is concerned with creating and agreeing a balance between socio-economic objectives which benefit communities and the preservation of the human, cultural and physical environment. The chapter considers how both the pandemic and resultant economic issues have and will affect tourism, and specifically ethical and responsible tourism that type of tourism which sustains and develops local communities in a balanced way for the benefit of future generations. It discusses the manage sustainability in local tourism destinations - and then to determine how ethically and responsibly focused tourism is likely to adapt, develop and hopefully to succeed in the post-virus world.