ABSTRACT
Philosophy and social sciences professor Chrysostomos Mantzavinos logically explains that in order for market change to occur, a cultural change must precede it, and culture is slow to change. The social costs of public health damage, loss of bio-diversity, and climate change are impossible to internalize with a market structure, because they are intertemporal and diffuse. The issue is that if the fashion industry is to reach the goals its leaders are vowing to work toward in the proclamations, it must lead in the creation of a cultural change. Sociologist Gunnar Trumbull argues that individuals are culturally “brainwashed” to feel that overconsumption and pretentious display of material worth is the way to manifest social status. The United Nation’s Fashion Industry Charter on Climate Change is the main policy goal platform from which future legal frameworks for sustainability measurement and compliance will emerge.
