ABSTRACT

Size is often a disadvantage (try to parallel park an SUV), and strength today is not totally reliant on human muscle. Hence, the TV commercials promoting separate sizes in socks just as there are in—guess what—shoes! The superficiality of size refers to “bigger” not necessarily being better, and that size has to be appropriate to the person and the pursuit. Large size doesn’t help a spelunker or a jockey. The “super fit” and the careful dieters are often those who drop from heart attacks in the streets. People use obscenities more when others in the conversation are doing so. People will change their stated positions not because they’re convinced logically or rationally, but because they are seeking the affection and admiration of peers. There is tremendous normative pressure around us, forcing us to compromise our beliefs so that we don’t compromise our affiliations.