The phrase “digital detox” was included in the Oxford dictionary in 2013 and refers to “a period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.” Digital detox texts often offer practical tips such as replacing our mobile phones with an old-fashioned alarm clock and demarcating screen-free times and zones. Authenticity, in this case, is often defined as life that is not tied to social media platforms, apps, and digital devices. Media reports highlight a growing interest in “digital-free tourism” which involves holidays in places where Wi-Fi signals are absent or controlled. Such environments may include natural, remote areas, specific resorts, and restaurants that do not offer Wi-Fi access, amongst others. Some images used humor to communicate their message and make an impact.